About Us

Heather Freeman

Media & Public Relations, LLC

Heather Freeman Media & Public Relations is a dynamic public relations firm which specializes in the travel and hospitality industry. Since 1994, Freeman has been a media consultant to luxury and adventure destinations such as Alberta, Canada, Georgetown in the District of Columbia and Easton, Maryland. The firm’s PR outreach covers restaurants, resorts, hotels and spas in Washington, DC, the Carolinas and Florida. The company’s portfolio of clients includes many top-of-mind restaurants. The firm is proud of its reputation for retaining clients, some for over a decade, which speaks to the level of creativity and responsiveness the company delivers. To our knowledge, there is no competing firm in the DC area that has conducted more successful restaurant openings with media campaigns to date.

In January 2016, the company announced an extended menu of services for clients through working closely with NextGame. The new partnership affords Freeman’s clients a seamless, integrated PR & Social Media campaign, and delivery of exceptional website development, branding design work, invitations, and advertisements.

Hotel openings, launches and re-launches, after major renovations, are another aspect of the Freeman team’s forte. Examples include Washington’s DC’s first Westin Hotel, Four Seasons Hotel Washington, DC, the ANA Hotel, the Mandarin Oriental Washington, DC, Park Hyatt Washington and The Sofitel Hotel in the nation’s capital. The firm has also consulted for the landmark Hay-Adams, Classic Hospitality’s collection of boutique hotels such as the Henley Park Hotel, Hotel Lombardy & Morrison Clark Inn;

The Raleigh Marriott City Center, and the Sanderling Resort & Spa in Duck, North Carolina.

Projects in Florida include clients such as the Portofino Bay Hotel, a Loews Hotel, at Universal Studios Escape. Freeman also coordinated the press efforts for The Luggage and Leather Goods Manufacturers of America’s annual convention, held in Orlando. Both projects received outstanding coverage via radio, television and print outlets in the Florida marketplace, as well as their industry publications.

Since March 2013, Another Broken Egg Cafe, also based in Florida, has tapped Freeman to assist with the opening PR efforts of multiple restaurants for the company. Through media exposure and targeting community partners surrounding the grand openings, the firm’s efforts are continuing to help build this excellent franchise brand throughout North and South Carolina, Tennessee, Ohio, Houston, Florida, Georgia and Louisiana to date.

Freeman has also worked internationally for Alberta, Canada organizing media familiarization trips in the Washington, Chicago and New York media hubs. She has also assisted the Grenada West Indies government with designing a spice festival for promoting tourism during the summer season.

Heather Freeman Media & Public Relation’s area of expertise is finding the story for each client. The firm is also recognized for creating newsworthy events and building partnership opportunities for companies to enhance their image, and positively impact their profitability.


Heather, Lindley and their team have been instrumental in positioning Macon Bistro as one of DC's premier neighborhood bistros. As an independent operator, I sincerely appreciate their creative suggestions, solid follow-through and tireless energy. They take time to work through ideas with us, creating unique PR and marketing campaigns that address our specific market and business needs.

Tony Brown - Proprietor -Macon Bistro & Larder


Heather's team provided outstanding operational advice, established service standards, helped with staff training... In short, no stone was left unturned.

Steve Fogleman - Proprietor - Magnolia's on King


In our opinion, it is, hands down, one of DC’s best and most robust media PR firms that the company can have.

Robert Hayak - Founder Grapes & Barley, LLC


Heather Freeman and Associates is not only an integral part of our marketing strategy success, but an essential one! We can't do It without them! And it's the best investment I've made in my company's imaging!

Marcus Johnson


Heather Freeman Public Relations has been invaluable resource to the restaurant group for over 5 years. Through their extensive knowledge of the Washington, DC food scene, they’ve been able to consistently secure highly desired editorial placement for the restaurants’ events and happenings. Their professionalism and organizational skills have helped the company spend less time on PR and more time on the restaurants.”

Leo Schmid - Senior Marketing and PR Manager at Richard Sandoval Restaurants


Heather Freeman Media & Public Relations has been an invaluable partner to Engaged! Magazine and our promotional efforts over the years. The team enjoys the best relationships with contacts to secure a response from the 'right' resources on behalf of their clients - I believe because they are so highly respected and credible in their field. Those relationships, plus their organizational skills and tireless efforts, have greatly benefited our publication and events.

DOREEN BARLOW TISONE - Editor, Engaged! Magazine