Heather Freeman has been involved with publicity work in the food and hospitality industry for over three decades. Since 1984, she has been a presence in Washington, D.C. working in the public relations arena, and in 1994, Freeman launched her own business as an independent media consultant. Prior to becoming a consultant, Freeman worked for several four-star hotel companies as the director of public relations including the Four Seasons Washington, DC, The Westin Hotel, the ANA Hotel and the Grand Hotel. In this capacity she was responsible for executing special events, creating and managing media plans, as well as directing publicity campaigns, many of which benefited nonprofit organizations.
Freeman has orchestrated several highly publicized restaurant, hotel and retail openings in Washington, DC such as nopa Kitchen+Bar, Rasika, Rasika West End, Bibiana, Ambar, El Centro, Masa 14, Pearl Dive Oyster Bar, Blue Duck Tavern at Park Hyatt Washington, Legal Sea Foods, Kellari Taverna, BRABO by Robert Wiedmaier, BOURBON STEAK by Michael Mina, Brasserie Beck, Co Co Sala, Fogo De Chao, Zola, minibar by jose andres, Jaleo, Oyamel, Zaytinya, Dino, Hank’s Oyster Bar, Mandarin Oriental Washington, DC, Marcel’s, Sofitel at Lafayette Square, Washington Terrace Hotel, Café on M, Salvatore Ferragamo at Tysons Corner and Shiseido. Current clients are represented with press kits on the company website: www.heatherfreeman.com
Clients have been featured on/in: Food Network, NPR, Wine Enthusiast, Esquire, Diversion, Town & Country, Southern Living, Wall Street Journal, Nation’s Restaurant News, Bloomberg News, Washingtonian, DC Modern Luxury, Capitol File, Washington Life, Washington Business Journal, The Washington Post, The Washington Times, The New York Times, National Geographic Traveler, Delta Shuttle Sheet, Elle, Vanity Fair, USA Today, In Style, Associated Press, American Way, Wine Spectator, Food & Wine, Bon Appetit, Saveur, Chef, Vegetarian Times, Travel & Leisure, Miami Herald, Where, Women Around Town, Zagat, Eater, Thrillist, Daily Meal.
Freeman’s ongoing restaurant projects include wine and beer dinners, fashion shows and product launch events, sushi etiquette classes, guest-chef appearances, and cookbook author promotions. These happenings are regularly featured in the media.
Heather Freeman has also conducted highly publicized special events including the Wine Caucus’ Vintage Affair in Washington, DC to benefit Children’s National Medical Center; the renowned International Gold Cup steeplechases in The Plains, Virginia and Georgetown’s 250th Anniversary Celebration in Washington, DC. She also assisted supporting the PR efforts for DC Central Kitchen’s popular Capitol Food Fight with celebrity chef José Andrés for many years.
Beyond creating promotional campaigns and obtaining media coverage for clients, Freeman has also been a contributing writer for Car & Travel/AAA World Magazine, Washingtonian, Restaurant Digest and Association Management magazine. A native of South Carolina, Heather Freeman pursued an art history degree, with Renaissance and Pre-Columbian cultural concentrations, at Sweetbriar College in Virginia and the University of Georgia, where she graduated with top honors. Renovating houses and interior design work is a major passion of hers along with horseback riding and gardening.