Pearls of PR

Our team



Heather B. Freeman

Heather Freeman has been involved with publicity work in the food and hospitality industry for over three decades. Since 1984, she has been a presence in Washington, D.C. working in the public relations arena, and in 1994, Freeman launched her own business as an independent media consultant. Prior to becoming a consultant, Freeman worked for several four-star hotel companies as the director of public relations including the Four Seasons Washington, DC, The Westin Hotel, the ANA Hotel and the Grand Hotel. In this capacity she was responsible for executing special events, creating and managing media plans, as well as directing publicity campaigns, many of which benefited nonprofit organizations.

Freeman has orchestrated several highly publicized restaurant, hotel and retail openings in Washington, DC such as nopa Kitchen+Bar, Rasika, Rasika West End, Bibiana, Ambar, El Centro, Masa 14, Pearl Dive Oyster Bar, Blue Duck Tavern at Park Hyatt Washington, Legal Sea Foods, Kellari Taverna, BRABO by Robert Wiedmaier, BOURBON STEAK by Michael Mina, Brasserie Beck, Co Co Sala, Fogo De Chao, Zola, minibar by jose andres, Jaleo, Oyamel, Zaytinya, Dino, Hank’s Oyster Bar, Mandarin Oriental Washington, DC, Marcel’s, Sofitel at Lafayette Square, Washington Terrace Hotel, Café on M, Salvatore Ferragamo at Tysons Corner and Shiseido. Current clients are represented with press kits on the company website:
Clients have been featured on/in: Food Network, NPR, Wine Enthusiast, Esquire, Diversion, Town & Country, Southern Living, Wall Street Journal, Nation’s Restaurant News, Bloomberg News, Washingtonian, DC Modern Luxury, Capitol File, Washington Life, Washington Business Journal, The Washington Post, The Washington Times, The New York Times, National Geographic Traveler, Delta Shuttle Sheet, Elle, Vanity Fair, USA Today, In Style, Associated Press, American Way, Wine Spectator, Food & Wine, Bon Appetit, Saveur, Chef, Vegetarian Times, Travel & Leisure, Miami Herald, Where, Women Around Town, Zagat, Eater, Thrillist, Daily Meal.

Freeman’s ongoing restaurant projects include wine and beer dinners, fashion shows and product launch events, sushi etiquette classes, guest-chef appearances, and cookbook author promotions. These happenings are regularly featured in the media.

Heather Freeman has also conducted highly publicized special events including the Wine Caucus’ Vintage Affair in Washington, DC to benefit Children’s National Medical Center; the renowned International Gold Cup steeplechases in The Plains, Virginia and Georgetown’s 250th Anniversary Celebration in Washington, DC. She also assisted supporting the PR efforts for DC Central Kitchen’s popular Capitol Food Fight with celebrity chef José Andrés for many years.

Beyond creating promotional campaigns and obtaining media coverage for clients, Freeman has also been a contributing writer for Car & Travel/AAA World Magazine, Washingtonian, Restaurant Digest and Association Management magazine. A native of South Carolina, Heather Freeman pursued an art history degree, with Renaissance and Pre-Columbian cultural concentrations, at Sweetbriar College in Virginia and the University of Georgia, where she graduated with top honors. Renovating houses and interior design work is a major passion of hers along with horseback riding and gardening.


Vice President


Scott Homstead is the Vice President of the company and the husband of Heather Freeman. He handles all business and operational transactions. He is instrumental in building and maintaining our expansive data base of local and national media outlets, as well as notifying us of media leads concerning upcoming articles. Homstead also electronically distributes press releases to our media contacts as well as utilizing the social networks to spread the word. He maintains the company website which is designed to be a useful tool for our press audience. Scott is based in the home office in South Carolina. When not working on PR efforts, he is an avid astronomer photographing comets, nebulas and deep sky objects from his observatory, so call him a night owl to pursue this hobby. Scott also plays the clarinet and performs in a wind ensemble, and occasionally competes with Heather in hunter’s paces on his horse Image of Lark.


Senior Consultant


Lindley Thornburg Richardson is our public relations consultant for Heather Freeman Media & Public Relations who is actually a native Washingtonian, growing up in Arlington, and graduating from Virginia Tech.  She has been with the firm for over a decade and assists on the daily public relations efforts on multiple, successful projects including El Centro DF, Masa 14, Park Hyatt Washington & Blue Duck Tavern, Lupo Verde, Sushiko Chevy Chase, Cuba Libre Restaurant & Rum Bar, Ambar, Legal Sea Foods, Knightsbridge Restaurant Group’s collection of award-winning restaurants, and 1789 Restaurant among others.  Lindley has a love for fashion and jumps at the opportunity to work with retail clients whenever the opportunity arises.  She was instrumental in the successful launch campaign for Salvatore Ferragamo in Tysons Corner, and hosted a launch party for Shiseido Cosmetics of America’s spring line in 2009.  Her superlative fashion sense landed her on the pages of Washingtonian magazine’s Style Setters 2010 feature issue.

During her free time, Lindley has served on the Steering Committee of the Corcoran Gallery of Art’s 1869 Society and the Board for the Trust for the National Mall’s L’Enfant Society.  She is a big animal lover and helps to raise money for the Washington Humane Society and the Oldies But Goodies Cocker Spaniel Rescue.  She has also participated in Blondes vs. Brunettes (BvB), a volunteer-driven flag football game for women, which brings together the passion and spirit of young community leaders to support the Alzheimer’s Association.  When she’s not eating her way through the city, she enjoys taking long runs with her goldendoodle, Arabi.




Elizabeth Baudhuin joined Heather Freeman Media & Public Relations in 2015 as a public relations consultant. She has spent over twenty years serving the public in successful high profile institutions in Washington, DC, which distinguish themselves by providing exceptional experiences, products and services.

A native of Milwaukee, Wisconsin, Baudhuin moved to DC from New Orleans to work at the Willard Intercontinental Hotel, a historic landmark property, where she served as hotel manager for seven years. Subsequently she was the hotel manager at Donovan House, A Thompson Hotel. Here she was responsible for the operation of celebrity chef Susur Lee’s Zentan restaurant, and Above DC, the hotel’s bustling rooftop lounge. She has also served as part of the management team at Café Milano, in Georgetown, and her career in the nation’s capital includes five years in the position of director of operations at the International Spy Museum. This world-class museum is devoted to exploring the craft, practice, history, and contemporary role of espionage.

Throughout her career, Baudhuin has worked in a wide range of operational roles in hotels and restaurants. She intimately understands the art of creating and operating businesses built for success and longevity. In her role at HFPR, Baudhuin assists in the daily public relations efforts on multiple projects, with a special focus on national press outreach.



Alyssa Gill

Alyssa Gill is from Westchester, NY. She relocated to Washington, DC six years ago in 2009, upon her graduation from Syracuse University with a degree in Cultural Anthropology and Hospitality Management.  Gill has been assisting the team at Heather Freeman Media & PR since May 2014. She handles some of the daily media efforts for the company and assists with drafting press releases and generating new media contacts in various markets.